Starstruck
From a dance-school website to the platform the school runs on
- Before
- An established Solihull dance school paying around £5,000 a year in third-party class-management fees, with a website that undersold it.
- The challenge
- Reach more families through search, and stop renting software that didn't fit how the school worked.
- What I built
- A new website plus a bespoke platform for enrolment, term billing, parent and tutor portals, targeted email, a shop and event tickets.
- The thinking
- Looked past the website at how the school actually operated, and built around its own processes rather than copying the old platform.
Acquire → Enquire → Enrol → Invoice → Teach → Grow
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