Thoughts, Guides & Analysis

How to Move to a New Website Without Losing Your Google Rankings

You can move to a new website without losing the search visibility you've built, as long as every old address still leads somewhere sensible when the new site goes live. In practice that means four jobs: list your old addresses, map each one to its closest new page, set up permanent redirects, and check what happens afterwards. This is the checklist I follow. It's based on [Google's guidance on site moves](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes), with two real moves as examples.