Full Stack Developer · Software Consultant

Bespoke Business Software Development

Custom software, customer portals, CRM systems, AI solutions and business automation platforms built around the way your business actually works.

Most businesses don't need more software. They need software that fits.

Whether you're managing enquiries in spreadsheets, duplicating data between systems, struggling with inefficient workflows or relying on manual processes that consume valuable time, bespoke software can transform the way your business operates.

✓17+ Years Experience✓300+ Businesses Served✓Google Certified✓Full Stack Developer✓UK Based

Work I've actually done

Software Built Around How Businesses Work

Operational platforms, portals and integrations I've built for real businesses.

In a Pickle

Turning a founder's idea into a working breakdown marketplace

Before
A startup idea: breakdown help you pay for only when you need it, with the price shown up front.
The challenge
A three-sided marketplace has to make motorists, suppliers and the business trust each other at a stressful moment.
What I built
Location-based matching, live GPS tracking, payments held until the job is settled, supplier payouts and document vetting.
The thinking
Worked through every awkward situation with the founder and turned each answer into a rule the business controls.

Idea → Rules → Safeguards → Money flows → Launch

Read the case study

Starstruck

From a dance-school website to the platform the school runs on

Before
An established Solihull dance school paying around £5,000 a year in third-party class-management fees, with a website that undersold it.
The challenge
Reach more families through search, and stop renting software that didn't fit how the school worked.
What I built
A new website plus a bespoke platform for enrolment, term billing, parent and tutor portals, targeted email, a shop and event tickets.
The thinking
Looked past the website at how the school actually operated, and built around its own processes rather than copying the old platform.

Acquire → Enquire → Enrol → Invoice → Teach → Grow

Read the case study

Tony James Designs

Modernising years of successful international e-commerce without throwing away what worked

Before
An established international motorcycle paint-protection store, run for years on WooCommerce and around 30 plugins.
The challenge
The site needed updating, but its products, configurator rules, customers and order history were what the business ran on.
What I built
A bespoke Next.js and Payload platform, migrated with its 287 products, 610 configurator rules, customers and order history intact.
The thinking
Recommended replacing the platform rather than refreshing it, and mapped the old store from its database before rebuilding anything.

Audit → Understand → Preserve → Modernise → Improve

Read the case study

Built Around You

Software Built Around Your Business

Off-the-shelf software forces businesses to adapt their processes around somebody else's idea of how they should work.

Bespoke software does the opposite.

Every system is designed specifically around your workflow, your team, your customers and your objectives.

Over the last 17 years I have developed lead generation platforms, booking systems, customer portals, management systems, AI-powered tools and custom applications that streamline operations and create measurable business value.

Software built around your business

The Cost of Making Do

Common Problems Bespoke Software Solves

Manual Data Entry

Teams wasting hours re-entering information.

Disconnected Systems

Software that doesn't communicate properly.

Missed Enquiries

Leads slipping through the cracks.

Poor Reporting

Lack of visibility into business performance.

Repetitive Administration

Tasks that could easily be automated.

Scalability Issues

Processes that don't support growth.

What I Build

Solutions Designed Around Your Business

CRM Development

Manage leads, customers, sales pipelines and reporting.

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Customer Portal Development

Secure login areas allowing customers to access information, documents and services.

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Business Automation Software

Reduce manual tasks and improve operational efficiency.

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AI Phone Agents

Answer calls, qualify enquiries and integrate with your systems.

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Proof, Not Promises

Real Systems. Real Businesses.

Unlike many agencies, I don't just build software for clients.

I build and operate software businesses myself.

Real systems, real businesses

Host Dada

Hosting, domains, customer management and support systems.

Lead Stack

Lead generation and lead distribution platform.

Vehicle Data Information

Vehicle data lookup and reporting platform.

Web Brief AI

AI-powered client onboarding and project briefing software.

Self-Service

Customer Portals & Self-Service Platforms

Customer expectations have changed.

Modern businesses increasingly provide customers with secure self-service access to information, documents, bookings, invoices, progress updates and support resources.

Portals reduce support requests while improving customer experience.

Customer portals and self-service platforms

Sell Your Way

Custom CRM Development

A CRM should support the way you sell, not force you into rigid processes.

I develop CRM systems tailored to your workflow, enabling better lead management, automation, reporting and customer communication.

Custom CRM development

Work Smarter

Business Automation Software

Many businesses still rely on spreadsheets, emails and manual administration.

Automation removes repetitive tasks and allows your team to focus on higher-value work.

  • Automated lead routing
  • Automated quotations
  • Automated invoicing
  • Automated reporting
  • Workflow automation
  • Customer notifications
Business automation software

Practical AI

AI Integration & Voice Agents

Artificial intelligence is becoming a practical business tool.

From AI-powered voice agents that answer and qualify calls to intelligent workflows that automate repetitive tasks, AI can significantly improve efficiency and customer experience.

AI integration and voice agents

Under The Hood

Technology Stack

The right tools for the job, chosen to fit your project, not the other way around.

React
Next.js
Node.js
PHP
WordPress
MongoDB
MySQL
GraphQL
REST APIs
AI Integrations
Cloud Hosting
Linux Servers

How It Works

A Clear, Considered Process

01

Discovery & Consultation

Understand objectives and workflows.

02

Design & Architecture

Plan the system before development begins.

03

Development & Testing

Build and refine functionality.

04

Launch & Ongoing Support

Deployment, hosting and ongoing improvements.

Why Work With Me

More Than A Developer

I don't simply build software. I run software businesses.

That means every recommendation is grounded in practical commercial experience, not theory.

This perspective allows me to build solutions that not only work technically but also deliver genuine business value.

My experience spans

  • Lead generation platforms
  • Hosting infrastructure
  • Customer portals
  • SaaS applications
  • AI-powered systems
  • React applications
  • Business automation

Let's Build Software That Moves Your Business Forward

Whether you need a CRM, customer portal, booking system, AI voice agent or a completely bespoke platform, let's discuss your requirements and explore the most effective solution.

+44 (0) 7853 089 988