SEO · London
SEO Services London
More of the right people finding you on Google, from an SEO who makes the fixes himself rather than handing you a report.
Search engine optimisation for London businesses, by a Google Partner who has been doing SEO since 2009. You deal with me directly, from the first conversation to long after launch: no account managers and no hand-offs.
- Google Partner
- 17 Years Experience
- 300+ Clients
- 5★ Rated
- Nominet Accredited
Tell me about your project
Prefer to talk? 07853 089988
Start with the problem
Search Problems I Fix
“I'm not showing up on Google”
Find out why, then fix the technical, content and authority gaps in that order
“My rankings have dropped”
Algorithm updates, penalties, lost pages and broken redirects diagnosed and put right
“I'm not in the map results”
Google Business Profile, local listings, reviews and location pages
“I get visits but no enquiries”
Target searches that convert, and fix the pages people land on
“My competitors outrank me”
See what they do better, then out-build them with substance, not shortcuts
“I've paid for SEO before and seen nothing”
Plain-English reporting on what was done and what changed, every month
How rankings are built
Five Things Google Looks At. I Work on All of Them.
Most SEO stalls because one part gets attention and the rest doesn't, or because the audit says what to fix and nobody fixes it. I do the work myself, including the technical changes.
Technical
Google has to be able to crawl, render and trust your site.
Speed and Core Web Vitals, indexing, redirects, structured data and site structure, fixed in the code and on the server, not left in a report.
Content
Pages that answer what people actually search for.
Service and location pages with real substance, written or improved around the searches your customers make, never thin, spun or templated.
Local
Showing up in the map results for nearby searches.
Google Business Profile set up and kept active, consistent business listings, reviews encouraged the right way, and pages for the areas you serve.
Authority
Other trusted sites vouching for yours.
Links and mentions earned from relevant UK sites, the white-hat way: no link farms and nothing that risks a penalty.
Measurement
Knowing which searches bring enquiries, not just visits.
Search Console, GA4 and conversion tracking set up properly, with a plain-English report every month on what was done and what changed.
Because I also build and host websites, the fixes an audit finds get made, not passed to someone else.
Ask for a free SEO audit →
Why work with me
You Deal Directly With Me
Not an account manager, and not a junior developer working from someone else's notes. You work with the person who:
- audits your site himself, not a junior working from a template
- makes the technical fixes in the code, not just a list of recommendations
- writes and improves the pages Google ranks
- runs Google Ads too, so paid and organic search work together
- reports in plain English: what was done and what changed
- has been doing SEO since 2009
Darren really took the time to understand my wants, needs and expectations and delivered exactly what was on the brief. He's been there when I wanted changes or when I'd messed up on certain things. Overall his work is the best I've had. Top quality work as always, keep it up!
How I work
How SEO With Me Works
Foundations first, then steady monthly work you can see in the reports.
Audit & Discovery
A free audit of your site and competitors, then a discovery call to agree your target keywords, the competitors to track and when you get your reports.
Fix the Foundations
Analytics and conversion tracking set up, technical problems fixed, pages optimised, sitemaps and robots files in place, and harmful links cleaned up.
Grow Month by Month
Content, links and local work every month, competitors tracked, and a strategy review call on positions, wins and what comes next.
SEO
What's Included
Keyword Targeting
The keywords and phrases that bring your ideal customers, agreed with you up front, with their positions tracked and reported every month.
Meta, Schema & Open Graph
Titles and descriptions written to Google best practice to lift click-through, plus structured data and social sharing tags on every page type.
Page Content Optimisation
Existing pages reworked around your target keywords and customer intent: headings, internal links, tone and readability.
Sitemap, robots.txt & llms.txt
An XML sitemap submitted to Google and Bing, and robots.txt and llms.txt files tailored to your site so search engines and AI crawlers see the right pages.
Technical Fixes, Done
Speed, Core Web Vitals, indexing errors, broken links and redirects fixed in the code and on the server, not left in an audit for someone else.
Local SEO & Google Business
Google Business Profile, consistent local citations and location content, so you show up in the map results for nearby searches.
Link Building
Quality backlinks from relevant, trusted sites through outreach articles, press releases and blog content, with progress reported monthly.
Backlink Audit & Cleanup
Your full link profile audited, and harmful links disavowed after you have reviewed them, to protect the trust your site has built.
Competitor Tracking
Competitors' keywords, links, content, citations and AI optimisations monitored monthly, so the strategy adapts to what they do.
Analytics & Conversion Tracking
Google Analytics and Search Console set up with conversion goals for your enquiries and sales, so you see what search actually brings in.
Sponsored Key Phrase
An exact-match Google Ads phrase in every campaign, so you are visible from day one while the organic rankings build.
Monthly Strategy Reviews
A video call each month on your keyword positions, links and authority, what went well, and what happens next.
SEO for London Businesses
Ranking on Google takes more than adding keywords to a page. I've been doing SEO since 2009, and because I also build and host websites, I don't stop at a report: I fix the technical problems in the code, write and improve the pages, set up and maintain your Google Business Profile and local listings, and earn links the safe way. For London businesses that means a site Google can crawl and trust, pages that answer what your customers actually search for, and plain-English reporting on what changed. No shortcuts that risk a penalty, and help to recover if you've already been hit by one.
London businesses operate in an environment where every competitor has a marketing budget, making ROI-driven SEO and conversion-focused web design non-negotiable for sustainable growth.
About London's business landscape
London is the most competitive digital marketplace in the UK, home to the headquarters of the world's leading finance, tech, media and professional services firms. From Shoreditch's tech cluster and Canary Wharf's financial giants to the creative agencies of Soho and the growing startup scenes in East London, the capital demands digital excellence at every level. Standing out here requires a fundamentally different approach: precision targeting, flawless execution and a measurable strategy.
9m+ population, over 1 million registered businesses
- Finance & Fintech
- Tech & SaaS
- Media & Creative
- Professional Services
- Retail & Fashion
- Property
- Healthcare
Questions Businesses Ask
How long does SEO take to work?
- Most campaigns show meaningful movement in keyword rankings within 3 to 6 months. More competitive terms in larger cities can take 6 to 12 months. Local SEO for less competitive terms can show results faster. I set realistic expectations from the start.
How much does SEO cost?
- SEO is a monthly service, priced on how many keywords you want to target and how competitive your market is. You get a fixed monthly price after a free audit and conversation, with everything that is included written down. Packages usually run for 12 months, because rankings build over time.
What does a monthly SEO package include?
- Keyword targeting with monthly position tracking, on-page and technical optimisation, sitemaps and robots files, link building, a backlink audit and cleanup, competitor tracking, Google Analytics and conversion tracking, a sponsored Google Ads phrase for visibility from day one, and a monthly strategy review on a video call.
Do you offer local SEO?
- Yes, local SEO is a core part of what I do. That includes Google Business Profile optimisation, local citation building, location landing pages and on-site local content that tells Google which areas you serve.
What makes your SEO different from an agency?
- You work directly with me, not a junior account manager. I've been doing SEO since 2009, I'm Google Partner certified, and I use the same strategies on my own lead-generation websites.
Do you use black-hat or grey-hat SEO techniques?
- Never. All strategies are white-hat and compliant with Google's guidelines. I've been doing this since 2009 and have seen every Google update. Shortcuts get businesses penalised, and sustainable rankings come from doing things properly.
Can you help recover from a Google penalty?
- Yes. I can audit the site to identify the cause (whether algorithmic or manual), clean up the issues, disavow toxic links, and help submit a reconsideration request where needed.
How do I know SEO is working?
- You'll receive monthly reports showing keyword ranking positions, organic traffic volumes, click-through rates, and conversion data. Ranking improvements are tracked for your target keywords so the progress is always visible.
Do I need SEO if I'm already running Google Ads?
- Yes. Paid ads stop generating traffic the moment you stop paying. SEO builds an organic asset that keeps generating traffic for years. Most successful businesses use both, with SEO reducing long-term customer acquisition costs significantly.
Start a conversation
Tell Me What You're Trying to Achieve
You don't need to know whether the answer is a website, software, AI or marketing. Tell me what you want to improve and I'll tell you honestly what I'd do.