Digital Marketing · Manchester
Digital Marketing Manchester
Google Ads, Shopping and search marketing managed for sales and cost per sale, not clicks, by a Google Partner who runs your account himself.
Google Ads, Shopping, Performance Max and SEO for Manchester businesses, managed for sales rather than clicks by a Google Partner. You deal with me directly, from the first conversation to long after launch: no account managers and no hand-offs.
- Google Partner
- 17 Years Experience
- 300+ Clients
- 5★ Rated
- Nominet Accredited
Tell me about your project
Prefer to talk? 07853 089988
Start with the problem
Marketing Problems I Fix
“My ads cost more than they bring in”
Wasted spend found and cut, and budget moved to the searches and products that sell
“I get clicks but not sales”
Higher-intent targeting, better ads and landing pages, and tracking that shows what converts
“My products don't show in Google Shopping”
Merchant Center, product feeds, Shopping and Performance Max set up properly
“I don't know what's working”
Conversion and sales tracking, with a monthly report on cost per sale and return
“I need enquiries now, not in six months”
Focused paid search campaigns live quickly, alongside SEO for the longer term
“My last agency kept me in the dark”
You own the account, your ad spend is never marked up, and you deal with me
How I spend your budget
Commercial Results, Not Clicks
Paid campaigns are judged on sales, cost per sale and return on ad spend. That decides how an account is set up, where the money goes first and how it grows.
Measure first
Tracking works before a penny is spent.
Conversion and purchase tracking, Google Analytics and enquiry goals checked before launch, so every pound can be traced to a result.
High intent first
Start with people already ready to buy.
Searches for your brands, products and services come before broad, expensive generic terms, with a negative-keyword framework from day one.
The right campaign types
Search, Shopping and Performance Max, each with a job.
Search for intent, Shopping and Performance Max for products with images and prices, plus Merchant Center and product feeds set up for online shops.
Controlled launch
Prove it small, then scale on evidence.
Tight budgets and a focused set of campaigns establish a reliable baseline, then spend moves to the products and searches that return the most.
Active management
Ads need managing after launch.
Search-term reviews, negative keywords, bidding, ad and asset testing, and budget shifted away from what is wasting money.
Your ad spend goes straight to Google, never marked up, and the Google Ads account and its history stay yours.
Ask for a free account review →
Why work with me
You Deal Directly With Me
Not an account manager, and not a junior developer working from someone else's notes. You work with the person who:
- manages your Google Ads himself as a Google Partner
- judges campaigns on sales, cost per sale and return, not clicks
- sets up conversion tracking before the budget is spent
- never marks up your ad spend: it goes straight to Google
- leaves you owning your Google Ads account and its history
- can fix the website, feed or tracking himself when they get in the way
Darren really took the time to understand my wants, needs and expectations and delivered exactly what was on the brief. He's been there when I wanted changes or when I'd messed up on certain things. Overall his work is the best I've had. Top quality work as always, keep it up!
How I work
How a Campaign Runs
Research and tracking first, a controlled launch, then growth based on what the data shows.
Research & Plan
An account review and research into your competitors, products and the searches your customers make, then a campaign structure built around them.
Track & Build
Conversion and sales tracking checked, Merchant Center and product feeds set up where needed, and the Search, Shopping and Performance Max campaigns built.
Launch, Optimise & Report
A controlled launch on focused budgets, then search-term reviews, bidding and budget changes driven by results, and a monthly report with recommendations.
Digital Marketing
What's Included
Google Search Ads
Brand, product and high-intent search campaigns, with responsive ads and assets written for the searches that lead to sales.
Shopping & Performance Max
Your products shown in Google with image, price and availability, segmented by brand, range and performance.
Merchant Center & Product Feeds
Google Merchant Center reviewed or set up, and product feeds configured from your shop, including WooCommerce.
Conversion & Sales Tracking
Purchase, enquiry and call tracking and Google Analytics checked before launch, so results are measured, not guessed.
Keyword & Competitor Research
Search-intent and competitor research, match-type strategy and a negative-keyword framework from day one.
Search-Term Reviews
Regular reviews of what people actually searched, with wasted terms blocked and strong ones expanded.
Bidding & Budget Optimisation
Bids and budgets adjusted on real conversion data, moving spend to the campaigns, products and searches that return the most.
Ad & Asset Testing
Ad copy, extensions and assets tested continuously so click-through and conversion rates keep improving.
Remarketing & Display
Bring back visitors who did not buy, and stay visible to warm audiences across Google Display and YouTube.
Social Media Advertising
Facebook, Instagram and LinkedIn campaigns for lead generation, awareness or e-commerce sales.
SEO Alongside Paid
Organic search built up in parallel, so paid campaigns win sales now and SEO lowers what each customer costs over time.
Monthly Performance Report
Sales, cost per sale, conversion value and return on ad spend, with clear recommendations for the month ahead.
Digital Marketing for Manchester Businesses
Good digital marketing is judged on sales and enquiries, not clicks. As a Google Partner with 17 years in search, I set up and manage Google Ads, Shopping and Performance Max campaigns for Manchester businesses myself: conversion tracking first, then the searches and products people are already ready to buy, with spend growing only where the numbers support it. Your ad budget is paid straight to Google and never marked up, the account stays yours, and every month you get a clear report on cost per sale, return on ad spend and what happens next. Because I also build websites and run SEO, I can fix the landing page, product feed or tracking myself when that is what is holding a campaign back.
Manchester's rapidly growing tech and creative sector, combined with a large student population from multiple universities, creates intense competition online and a pressing need for businesses to differentiate themselves digitally.
About Manchester's business landscape
Manchester is the Northern Powerhouse in action, a city that has reinvented itself as a world-class hub for media, technology, finance and the creative industries. MediaCity UK in nearby Salford hosts the BBC, ITV and dozens of digital agencies. The Northern Quarter is home to a thriving creative and startup ecosystem, while Spinningfields represents one of the UK's most significant financial districts outside the City of London. Manchester's digital economy is growing faster than almost any other UK city.
UK 3rd largest city, 2.8m Greater Manchester population
- Media & Creative
- Tech & Digital
- Finance & Professional Services
- Retail & Hospitality
- E-commerce
- Property & Construction
Questions Businesses Ask
How much does Google Ads management cost?
- There is a one-off setup fee covering research, tracking and building the campaigns, then a monthly management fee based on your ad spend and how complex the account is. Your advertising budget is separate, paid directly to Google, and never marked up. You get a written proposal with fixed fees before anything starts.
How much should I spend on Google Ads?
- Enough to collect reliable data on the searches and products most likely to sell, and no more at first. I start with controlled budgets on high-intent campaigns, establish a baseline cost per sale, then recommend increasing spend only where the return supports it.
Do I keep ownership of my Google Ads account?
- Yes. I manage your account through my Google Ads Manager account using a link request you accept, so you never share your password. Your business keeps ownership of the account, the billing details and all of its history, and you can remove my access at any time.
Can you get my products into Google Shopping?
- Yes. I review or set up Google Merchant Center, configure the product feed from your shop, including WooCommerce, and build Shopping and Performance Max campaigns segmented by brand, range and performance, so your products appear in Google with images and prices.
How do you measure success?
- On commercial results rather than clicks: sales and revenue from your ads, cost per sale, conversion rate and return on ad spend, broken down by campaign, product and search term. Tracking is checked before launch so these numbers can be trusted.
How quickly will I see results?
- Google Ads can bring sales and enquiries within days of launch. The first weeks establish which searches and products convert, and performance usually improves as budget moves to what works. SEO typically takes 3 to 6 months to build significant organic visibility.
Can you take over an existing Google Ads account?
- Yes. I review the existing campaigns, find wasted spend and tracking gaps, then refine or rebuild the structure. Because the account stays yours, its history carries on and nothing is lost.
Are you genuinely a Google Partner?
- Yes. I am a Google Partner certified for Search and Display advertising, and I manage client accounts myself rather than passing them to a junior team.
Start a conversation
Tell Me What You're Trying to Achieve
You don't need to know whether the answer is a website, software, AI or marketing. Tell me what you want to improve and I'll tell you honestly what I'd do.