I built Web Brief AI to kill the worst part of web projects

Every web project starts the same way: an exciting kickoff call, followed by weeks of vague briefs, half-answered emails and a Slack thread no one is reading any more. By the time the brief is "done", the dev team is already two weeks behind and the client doesn't quite recognise what they're going to get.

I built Web Brief AI to fix that — and to give agencies, freelancers and businesses a structured way to turn vague ideas into developer-ready briefs in minutes, not weeks.

What it actually does

Web Brief AI walks you (or your client) through every aspect of a new website project. It prompts for the things that always get missed, and uses AI to do the heavy lifting where the answers are obvious — competitor research, page outlines, SEO metadata, content drafts.

At the end you get:

• A structured PDF brief, ready to hand to a development team

• A machine-readable JSON export for tools, agents and CMS imports

• A WebP-optimised image bundle of every asset uploaded along the way

• Per-page SEO and Open Graph metadata, set sensibly out of the box

It's not a replacement for thinking — it's the scaffolding that makes sure the thinking actually happens, and gets captured somewhere developers can use it.

What's in a project

Every project flows through a sequence of modules, all with AI assistance built in:

Discovery. Business profile, target audience, brand voice, value proposition. The questions that should be asked at every kickoff, and rarely are.

Competitor analysis. Drop in URLs of rivals; the system scrapes, synthesises and tells you what they're doing well and where the gaps are.

Geographic targeting. Local SEO areas, service regions, and AI-generated location pages where they make sense.

Site structure. Build the information architecture visually, get AI suggestions for missing pages, reorder freely.

Page content. Generate first drafts for every page, with brand voice and SEO baked in.

Products & functionality specs. Document what the site needs to do, not just what it needs to say. The conversational interface lets you describe a feature in plain English and get a structured spec back.

Assets. Upload logos, brand colours, photography. The system optimises everything to WebP and bundles it for handoff.

Brief generation. One click. PDF and JSON ready to share.

Built for the people who do the work

I built this as a tool for myself. Why? Because the cost of a sloppy brief (or no brief) extra kickoff calls, scope creep, post-launch surprises — is much higher than people realise. Web Brief AI lets one person do the work of three: gather the requirements, structure them, and ship a brief that the dev team can actually build from on day one.

I've designed it around three audiences:

• Freelancers running solo client work, who want to look ten times more organised than they have time to be.

• Agencies juggling several briefs at once, where consistency between projects matters as much as speed within them.

• Internal teams who want a single living document for every web project, instead of a scattered Notion / Google Docs / Slack mess.

Pricing

I've kept it deliberately simple:

• Free — £0. One project. Discovery, structure, page content, assets. Perfect for kicking the tyres.

• Webmaster — £19.99 / month. Five project slots, every module unlocked, full PDF + JSON output. For freelancers and small studios.

• Agency — £79.99 / month. Unlimited project slots, every Webmaster feature, priority support. For agencies running multiple briefs in parallel.

You can cancel any time, and discounts and comp codes are available — message me if you're a non-profit, an educator or an early-adopter agency.

The honest bit

AI is a tool, not magic. Web Brief AI gets you 80% of a brief in 20% of the time, but the last 20% — the strategic judgement, the bits that make the project yours — still belongs to you. I've designed every module to make editing trivial, because the goal is a brief you'd happily put your name to, not a generic AI output that no one trusts.

Try it on a real project

The fastest way to see whether it fits how you work is to use it on something real. The Free plan lets you build a complete brief skeleton for one project, no card needed. If you'd rather see the bigger picture first, the documentation walks through every module — and the in-app AI chat will answer specific questions while you work.

Start your first brief →

Web Brief AI is a service operated by Host Dada Ltd (Company No. 14514477), 124 City Road, London EC1V 2NX. Questions? admin@hostdada.co.uk